The most successful recruiters go the distance! According to a 2015 PracticeLink survey of more than 600 physicians, 73% of job-seeking physicians are either looking to relocate or unsure about their location preferences. This makes actively recruiting outside your territory a wise recruitment move if you want to reach a broader pool of physicians and increase your brand awareness among potential candidates.

"Some of us may get an hour to review the last three days of email." 

That's what fourth-year med student James Mason told the PracticeLink team recently. He was one participant in the physician panel we heard from during our annual company meeting a couple of weeks ago.

He continued, "If your email literally has the terms that are useful to us, I might [find it in a] search. If you abbreviate a state, I may miss it. [You have to] have enough searchable terms when I have 200 outstanding emails." 

His comments shed light on the way some time-strapped med students, residents and practicing physicians approach their inboxes: triage-style. Emails don't get dealt with in the order they arrive. Rather, only the messages with the most pressing contents get tended to. The rest must wait.

So how can you ensure your messages get seen and attended to? Here are a few tips I gleaned from the panel's discussion.

In last week’s inTraining webinar, Would You Apply to Your Job Posting, we covered tips on creating quality job postings to attract quality candidates. You, the physician recruiter, have so much impact on your organization. You impact the kind of physicians you hire, awareness of your employer brand and revenue to your organization, just to name a few. Beyond working hard to create inspiring job postings, what else can you do to get your jobs seen?