If you’ve ever tried to recruit physicians for a rural opportunity, you would surely get a kick out of the CW show Hart of Dixie.

The show focuses on Dr. Zoe Hart (played by Rachel Bilson), a young physician who just finished a heart surgery residency in New York City. When her plans to practice as a surgeon in the big city fall through, she ends up accepting an offer to work as a general practitioner at a small private practice in rural Alabama. At first she feels like a fish out of water, but quickly she learns to love the small-town—the people, the practice and the pace of life.

(The show went off the air last year, but if you’re interested, all four seasons are now on Netflix for your binging pleasure.)

Like all things in life, physician recruitment isn’t quite as simple as it looks on television, but there’s still a truth to Zoe Hart’s story: Rural opportunities have much to offer physicians, and they may be the right choice even for candidates who don’t initially look like they fit the bill.

In everyday life, attention-seeking behavior may be considered a bad habit, but in physician recruitment, attention-seeking behavior is good—nay, necessary! You have opportunities to share and positions to fill, and you need to attract candidate eyeballs if you want to spread the word. 

If your postings aren't getting the clicks or responses you seek, try implementing a few of these tips to attract more attention:

I don’t know about you, but checking my voicemail isn’t the highlight of my day. More often than not, I delete a long message halfway through. It’s terrible when a friend asks, “Did you receive my message?” …Then tests me: “What did I say at the very end?” My secret’s out; they know I deleted it.