As the saying goes, a picture is worth a thousand words. That would suggest a video could be worth a thousand times more! The popularity of video is growing drastically; it provides a high level of engagement and motivates potential candidates to view your posting for a longer period of time. Video can also increase your search engine rankings. If you're considering utilizing video in your recruiting efforts, here are several things to keep in mind:

Wondering what to expect as you recruit for different specialties? The PracticeLink Physician Recruitment Index is an indication of the relative ease or difficulty of recruitment for various specialties based on supply and demand information gathered by the PracticeLink system quarterly. The larger the “Jobs per candidate” number, the more difficult the search.

Last week, PracticeLink Live! Physician Job Fair & Recruiter Workshop here in St. Louis at the Chase Park Plaza was a hit with residents, fellows, practicing physicians, NPs and PAs—plus employers from St. Louis and beyond!

We all get bombarded with too many emails every day, and most of them are not worthy of our attention. Those in the market for a new job likely get dozens more emails from recruiters looking to sell their opportunity. It’s the same for physicians, and even worse considering the physician pool is shrinking but the number of positions to fill is not! Considering the number of emails physicians receive (and the little time they have to actually read them!), it’s no wonder that recruiters are always scrambling to create enticing subject lines that will ensure their email is read. After all, if you can't even get the candidate to open your email, you have no chance of getting a response and aren't moving any closer to having them consider your opportunity!