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Kate Brannen Smith

Kate Brannen Smith is PracticeLink's digital marketing manager and works in our Louisville office. She likes running, iced coffee and squeezing her friends' babies.

Recent Posts

Why Physician Recruiters Should Post All Job Opportunities

Some recruiters post only a fraction of their opportunities, hoping to fill the rest through sourcing alone. Is this a cost-savings tactic—or will it cost you more in the end?

As the Digital Marketing and Market Research Manager at PracticeLink, I interview a handful of new PracticeLink users each month to learn about their buying processes and early experiences with the site. I love this opportunity to interact with our users and hear about their searches firsthand. Sometimes these clients explain that, in addition to the jobs they have posted on the job board, they have others that they’re hoping to fill just by using the Advanced Candidate Search.

I understand the thought process behind this strategy—it saves time and money on the front end—but the recruiters who get the best responses and results are, consistently, those who post all of their jobsHere are just a few of the reasons why:

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Automatically target candidates with New Marketing Campaigns

The Marketing Campaign tool is one of the most powerful features of the new PracticeLink RMS system.

Here we take a deep dive into this tool to show you how it can save  you time and effort while yielding greater candidate responses than ever before.
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Keep Applicants Moving Through Your Physician Recruitment Funnel

Recruiters can now use Stages and Steps in the onTrack ATS to track applicants all the way from screening to orientation to retention.

Though no two Physician recruiting efforts are exactly the same, they tend to follow similar patterns and steps. There’s a typical funnel that physicians progress through. A candidate becomes an applicant becomes a hire. An interview begets a site visit begets an offer.

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These 15 physician specialties are the most in-demand for recruitment

When it comes to physician recruitment, knowing the state of the overall market can help.

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