As a physician recruiter, you want your health system to be recognizable and trustworthy to job-seeking candidates. To do that, you’ll need to draw candidate awareness to your organization, not just your opportunities.

Career fairs allow recruiters to meet quality candidates face-to-face and form meaningful relationships. With the global pandemic making travel and in-person meetings difficult – and in some cases nonexistent – live career fairs needed to be replaced.

The solution? Virtual career fairs.

This shift lets recruiters continue to make valuable connections and communicate with candidates actively looking for opportunities. Exhibiting at virtual fairs differs from live events, so Andrea Leland, Manager Talent Acquisition at Dartmouth Hitchcock shared some lessons and best practices their organization has learned from their experience.

For months, recruitment was on hold or saw a great deal of change. As counties and states relax restrictions, recruitment efforts will start to pick up for many.

Organizations and people are also experiencing different levels of response, so keep these tips in mind as you work to fill positions.

Businesses have had to change strategies to be profitable or, in some cases, just to survive during the pandemic. Recruiting physicians and advanced practice providers is no different.

While finding the right candidate or just filling your opening can be a challenge, one thing remains true: Physician recruitment must change with the times as well.

You must have a real understanding of what the provider needs, and what their entire family needs in terms of a community, education and how their whole family has survived so far in this COVID-19 era.

Here are eight recruiting tips to use as you continue navigating the pandemic: