This summer marked my four-year anniversary (!) managing PracticeLink's trade show strategy at physician specialty meetings, job fairs and other conferences. Over the past four years, we've made some changes to our display approach that have greatly impacted the return on our conference investments and increased our presence on the trade show floor.
One of my favorite Saturday activities is window-shopping in Target. I’m pathologically responsible, so I don’t go on real shopping sprees very often, but at least a couple of times a month, I buy an iced latte at Starbucks and walk around Target—stopping to try on shoes I won’t purchase and smell candles I won’t buy. I leave the store knowing I spent only $4 but got all the benefits of some serious retail therapy.
You could call me a passive shopper because I look without any intent to buy. If you think this makes me a worthless shopper, however, you’d be missing my future potential. Because when I need to buy, I’ve already done an incredible amount of homework.
There was a point in time when the process for hiring a physician for an open position would have cost in-house physician recruiters tremendous time, energy and financial resources.
Two new physician specialties have joined this quarter's PracticeLink's Physician Recruitment Index of the most in-demand specialties.
