This summer marked my four-year anniversary (!) managing PracticeLink's trade show strategy at physician specialty meetings, job fairs and other conferences. Over the past four years, we've made some changes to our display approach that have greatly impacted the return on our conference investments and increased our presence on the trade show floor. 

Those of us in the conference world—and the physician recruiters who are road warriors for their organizations—enjoy these few slow months of summer to relax a bit from our busy spring season.

But all too soon, fall will be here again—and we need to gear up for another very busy few months of recruiter meetings and physician specialty conferences.

The lazy days of summer are a great time to start looking at ways to refresh your booth presence and recharge your trade show display. Here are a few ways physician recruiters can refresh and recharge their presence on the trade show floor.

Like many physician recruiters, PracticeLink, too, is on the road a lot!