There was a point in time when the process for hiring a physician for an open position would have cost in-house physician recruiters tremendous time, energy and financial resources.

Thankfully, there are now better ways.

The key is to specifically target the audience you are trying to reach, and simply displaying a your physician job posting information for people to see. 

From social media platforms to physician-focused job boards, you have a multitude of resources available to help you find the right candidates without breaking the bank.

Using social media to promote your physician jobs

Platforms such as Twitter, LinkedIn and Facebook are all resources at your disposal—and they are free!

On Twitter, post short job titles with links to the full job postings. With each post, you should include hashtags that are relevant to your tweet, such as #doctor, #physician or #physicianjobs.

This helps your tweet appear in the search feed if physicians are searching for job openings. It is also a good idea to include a hashtag that is popular on Twitter that day. For example, if you tweet on “Motivation Monday,” you could add #MotivationMonday to your tweet to help spread the word.

LinkedIn is perhaps the best social media resource for promoting your job postings. Connect with physicians, residents, fellows, and residency program coordinators and directors to help you reach your target audience.

Post information about your physician jobs, and include a link to the full job descriptions. Even if your connections are not interested, they may know someone who is.

Facebook is a less formal platform than LinkedIn. Facebook is best used for posting interesting information about your organization, and to connect with other recruiters on a more personal level. Cross-promoting opportunities with fellow recruiters can be mutually beneficial, especially if the organizations are not competitors.

Using physician job boards vs. generic job boards

The best use of your financial resources is to post your physician jobs on job boards specifically designed for physicians.

If you choose to post on more generic or non-occupation specific job boards, it is extremely easy for your posting to get lost. Generic job boards are used by individuals seeking any possible job title under the sun.

A physician-geared job board, in contrast, is only going to be used by physicians and advanced practice providers. This immediately narrows the viewing audience of your job postings to your target market, and provides both you and physicians with an experience tailored to your specific needs.

That means you're meeting your goal of getting your jobs in front of candidates in the most efficient and cost-effective way.

Final thoughts

These are just a few ideas to market your physician job postings, even on a budget.

Take advantage of social media as much as possible, network with other recruiters, and post on physician-specific job boards to reach the candidates you are truly seeking to hire.

Interested in learning more about the most challening-to-recruit specialties? Download our free infographic and start hitting the pavement to find the specialists you need now.