When I think of Memorial Day, a few things come to mind right away:

• Oh no! My kids will be home every day for the next 2.5 months
• Bring on summer! I’m ready for the pool and some sunshine
• Family time and BBQs

According to a recent PracticeLink survey of more than 300 physicians, 67.43% of physicians are more likely to directly apply online to a job posting than to contact the hiring recruiter directly. What does this mean for you?

If you don’t know who your current top physicians are, figuring out who they are should be at the top of your priority list! One of the best ways to convey a strong employer brand for attracting new talent is by equipping your current physicians to act as brand ambassadors. Your providers are, after all, both the face of your brand and the people who best understand what it is like to practice within your organization. They can provide a clear picture for potential hires about things like:

I’m fortunate in that my position as Trainer and Education Coordinator allows me to spend a great deal of face-to-face time with physician recruiters from across the nation. Last year, when we were developing our new Recruiter Workshop curriculum for 2016, I brainstormed a list of hot topics I hear about often. One topic that came up at each and every workshop is the looming physician shortage and the impact that it will have not only on patients, but also on physician recruitment.