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Kate Brannen Smith

Kate Brannen Smith is PracticeLink's digital marketing manager and works in our Louisville office. She likes running, iced coffee and squeezing her friends' babies.

Recent Posts

For job posts, skip the stock photos and use your phone instead

Before I started working at PracticeLink, I spent several months in job-search mode. I read hundreds of job descriptions and looked at dozens of companies' career pages. After a while I developed a major job-posting turnoff: stock photos.

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Recruitment and onboarding: partners in retention


Donna Ecclestone, FASPR, director of physician integration and onboarding for Duke University Medical Center, recently joined us on a PracticeLink inTraining Physician Recruitment Webinar to share how physician recruiters and onboarders play an important role in overall retention. Here’s a glimpse of what webinar attendees learned.

Donna Ecclestone, FASPR, director of physician integration/onboarding, Duke University Medical Center

 

The physician you’ve been courting signed the contract!

Congratulations. It’s tempting to close the proverbial book—to check the position off your to-do list and turn your attentions to your other physician needs. But don’t do so too quickly. You still have an important role to play in the physician’s onboarding process, which, in turn, strongly influences that physician’s experience in your organization and willingness to stay longterm.

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How to write a job posting like Hemingway himself

I recently started following a popular Twitter feed called Advice to Writers. It's just what it sounds like, a stream of inspirational tips from professional writers to aspiring writers. Since I've been following the feed, I've noticed a common theme throughout the writers' advice: They advise editing ruthlessly. They advise weeding out the very words you worked so hard to choose, all in the name of making a point clear. (Stephen King calls this "killing your darlings.")

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Track your time and you'll end up with more of it

In physician recruitment as in many other jobs, it's easy to get to the end of the day — or the end of the week — and find yourself asking, "Where did the time go?" 

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