Some of my best memories are in the kitchen: cooking, snacking or sharing a meal with my family while watching a Sunday Steeler’s game.

Building a physician recruitment marketing campaign is a lot like cooking. It requires adding several ingredients together in the right order to create that perfect combination.

In this final installment of a physician recruiter’s guide to email, I’m going to show you how to cook up a killer CTA.

A CTA, or call to action, is a key ingredient you should have in every recruitment email. It gives your email purpose and tells your reader what specific action you’d like them to take. Should they send their CV? Reply with their interest? Apply now?

What do Oprah, the book Eat, Pray, Love and New Year’s Day have in common? They all inspire people to do something.

As a physician recruiter looking to improve your recruitment emails, you’ve already battled your way through the spam filters and beat the competition by getting a physician to open your email!

Now it’s time to channel your inner Oprah to inspire physicians to apply for your job—and I’m going to teach you how! 

Which of the following physician recruitment activities do you prefer: reading a CV, having a quick phone conversation, or interacting face-to-face with physicians over food and drinks?

I know which I would choose!

Physician career fairs are a popular, important recruitment tactic that puts physician recruiters in front of multiple job-seeking candidates. 

To make the most of your career fair experience, here are 5 ways to stand out from the competition.

Congratulations! You successfully avoided the spam filters, and your email has landed in a physician's inbox. Now let’s see if your email can pass the subject line test.

Every morning at 5:45 a.m., my alarm sounds. Like most Americans, before I get out of bed, I look at my phone. One recent morning, I had 113 emails in my personal inbox and an additional 233 waiting for me at work. Do I read all of these emails? Of course not! Instead, I skim.

I look at each of the subject lines and I ask myself, “How does this benefit me?” If the answer is “It doesn’t,” then into the trash it goes.

This is the same process that physicians use to manage their own inboxes every day. It is human nature to want to know why they should spend their time opening your email.