What do Oprah, the book Eat, Pray, Love and New Year’s Day have in common? They all inspire people to do something.
As a physician recruiter looking to improve your recruitment emails, you’ve already battled your way through the spam filters and beat the competition by getting a physician to open your email!
Now it’s time to channel your inner Oprah to inspire physicians to apply for your job—and I’m going to teach you how!
1. Be human
Sound natural. Write your email as if the physician is sitting directly across from you. Personalize your email with the physician’s name, add a personal touch by mentioning details from the candidate’s inDepth Candidate Interview, or comment on one of their accomplishments.
2. Get to the point
Keep your email short, sweet and to the point. Sending a long email can run the risk of having the candidate decide to look at it later (which may or may not happen) or delete it immediately.
3. Be cohesive
Your email message needs to be cohesive with the information you promised to give in your subject line. If you tell them that you think they would be a perfect fit for your Family Medicine position in your subject line, then your email needs to tell them why.
4. Be creative
Text-heavy emails can be over whelming to readers. Adding a picture or video gives the candidate a focal point. Make the important information stand out from the email so that they are certain to see what you want them to.
5. Include a call to action
After the candidate has read your email, you need to provide a call to action. You need to tell the candidate what you want them to do and give them an easy (and obvious) way for them to do what you’re asking them to.
At the end of the day, if you’re emails are not getting opened and acted on, your jobs are not getting filled. Use these tips to prove to your readers that your email is worth the read.
Download these tips to keep near your desk—or to share with a colleague!
Read more:
Part 1 of this series: Getting your email delivered
Part 2 of this series: Getting your email opened
Part 4 of this series: Cooking up a Killer CTA (Call-to-Action)
