I recently started following a popular Twitter feed called Advice to Writers. It's just what it sounds like, a stream of inspirational tips from professional writers to aspiring writers. Since I've been following the feed, I've noticed a common theme throughout the writers' advice: They advise editing ruthlessly. They advise weeding out the very words you worked so hard to choose, all in the name of making a point clear. (Stephen King calls this "killing your darlings.")

Writing a great job posting isn't always an easy task. For a busy physician recruiter though, it’s worth it to spend a little extra time and effort on the job posting if you want to attract the best of the best candidates. You need to get their attention quickly and provide a meaty description to attract the ideal candidate. Here are some guidelines that might help you stand out from the competition.

When it comes to supply and demand in the physician recruitment market, there are more positions available than job-seeking physicians to fill them. Rather than focusing solely on the physicians who are actively looking for a new opportunity, physician recruiters must reach out to passive candidates as well.

When was the last time you saw a really great commercial? Think of one you'd pause DVR to watch — one that made you laugh or cry and remember the company or product name.