/blog/a-physician-recruiters-guide-to-email-part-3-inspire-action
In college, my favorite professor gave an example of an advertising campaign gone wrong. It’s a slogan you’ve likely heard: “Where’s the beef?”
But even if you remember the catchphrase, how many of you can remember which fast food chain ran the campaign?
A duo-physician couple traveled to MidMichigan Health with their two young daughters to evaluate new opportunities and a new community.
Waiting for them upon their arrival was a thoughtful basket filled with handmade items from a local store, featuring products made by artisans in Haiti.
The gifts were a hit—but even more important was the feeling it left with the family. The gift sent a message: we’ve prepared well for you, and we’d like to welcome you with wide-open arms.
During December, it’s natural to think about gifts. But how do gifts play a role in your physician recruitment strategy year-round?
Knowing which physician specialties are the most in-demand—and what the supply of job-seekers in those specialties looks like—can prompt physician recruiters to flex their strategies accordingly.
The just-released PracticeLink Physician Recruitment Index of the Most In-Demand Specialties can help. The Index contains the specialties with the most jobs posted on PracticeLink, and are then ranked by hardest to recruit.
Physician recruitment is a process that can take anywhere from a few months to years depending on a variety of factors. The vetting and hiring process for physicians has become more intense over the years, which can help recruiters ensure a strong match and better long-term retention. Things to consider when implementing your recruitment plan are: the type of physicians you are targeting, the specialty you are in search of, and the location of your facility.
