Joel Cheesman, founder of Ratedly.com and one half of The Chad & Cheese Podcast (a recruiting and HR-themed show), joined PracticeLink in March for a webinar on employment brand management for physician recruiters. Here’s an overview of the wisdom he shared.

In my younger years, I had a bit of a reputation among my friends for being a Facebook stalker. (Personally, I liked to think of myself more as an investigative researcher, but call it what you will.)

I’ve mostly put my stalking ways behind me, but when the need arises, I’m still good at finding people—and finding stuff out about people—without their knowledge. I navigate the Facebook search features like a librarian navigates the archives—deftly and quietly, making use of even the most obscure tools. You think it’s creepy. I think it’s an invaluable skill—and one to consider when you're trying to reach physician job-seekers who would rather maintain their anonymity.

College football season is upon us, and with it comes a full breadth of fandom. I think you know what I mean—there are the fans, and then there are the FANS. There are those with a team T-shirt or two, and there are those who don’t need a T-shirt … because they paint their bare torsos in school colors. They may also don a wig and a foam finger.