The mall nearest my house has one corridor full of skincare and haircare kiosks. Every time I walk through it, I'm bombarded by salespeople trying to hand me free samples or demonstrate their products.

When it comes to supply and demand in the physician recruitment market, there are more positions available than job-seeking physicians to fill them. Rather than focusing solely on the physicians who are actively looking for a new opportunity, physician recruiters must reach out to passive candidates as well.

When was the last time you saw a really great commercial? Think of one you'd pause DVR to watch — one that made you laugh or cry and remember the company or product name.