Trust is an important trait in all relationships, and that rings true with the association between recruiter and candidate. When a candidate trusts you, they will feel comfortable sharing information about themselves, open up to you and work with you throughout the recruitment process.

But how do you build trust before speaking with a candidate, and while you’re recruiting them?

Here are ways to establish credibility and provide great service in your recruitment.

Let’s say you’re looking for a new bank. You head to a review site to seek out promising options for an organization that you can trust and will fulfill your needs. When you head to the first prospect’s website, it’s practically abandoned. There’s little description of their services, few features highlighted, no visuals or contact information, and not much to inspire confidence that this is the right place to handle something as important as your finances. Based on your first look at their brand, you might continue searching for something more appealing, inviting and compelling, right? 

Have you ever thought about your brand and the brand of your organization?

As a physician recruiter, you want your health system to be recognizable and trustworthy to job-seeking candidates. To do that, you’ll need to draw candidate awareness to your organization, not just your opportunities.