What is physician recruitment marketing?

Physician recruitment marketing is a sourcing technique that uses marketing strategies to attract, engage and nurture candidates before they apply for a job. This can include digital marketing channels like geotargeting, email campaigns, social media and display banners to promote your physician and provider job openings and employer brand.

How does this service differ from passive recruitment?

Unlike passive recruitment, which involves posting a job and waiting for responses, recruitment marketing gives you the ability to actively pursue qualified physicians and providers in more places, and in more ways.

What marketing channels does PracticeLink use for recruitment marketing?

PracticeLink can use a variety of channels, including email campaigns, geotargeting, social media platforms, display banners – even print – for a wide-reaching and effective recruitment marketing strategy.

Can I choose which marketing channels to use, or is there a standard package?

While we can offer a standard package based on past effective efforts, every recruitment need is unique based on the opportunity, location, hiring employer and other factors. PracticeLink also offers the flexibility to customize your marketing mix based on your specific goals, target audience and budget.

How does geotargeting work in recruitment marketing?

Geotargeting allows you to target potential candidates within a geographic area or specific address. This allows you to reach your audience based on their location.

What role does social media play in recruitment marketing?

Social media is a crucial channel for building employer brand and engaging potential candidates. Virtually everyone utilizes a form of social media for personal entertainment and communications – and often for professional networking – making it an ideal channel for reaching potential candidates.

How do we track the success of a recruitment marketing campaign?

Understanding the results of a recruitment marketing campaign is critical to measuring success. Depending on the campaign, results will be measured with a mix of how often your ads are seen (impressions), how many times they’re clicked (engagement) and ultimately how many job views and job responses you receive.

What level of support do I receive in managing recruitment marketing campaigns?

PracticeLink’s recruitment marketing services include end-to-end support. We can recommend or work with you to develop a strategy, and then we will implement the approved campaign, monitor performance and optimize as needed. We'll also be available for questions or adjustments during your campaign.

How customizable are the email campaigns?

Email campaign options are available depending on your PracticeLink Recruitment Management System level. This can range from single-send e-blasts for Essential accounts to dynamic campaigns for Expert and Enterprise accounts. PracticeLink will work with you to create messaging that accurately reflects your employer brand, describes your specific opportunity and resonates with your target audience.

Can you target passive candidates who aren’t actively looking for a job?

Yes. In fact, that’s one of the greatest advantages to recruitment marketing. It provides multiple ways to get your brand and opportunities in front of physicians and providers who are privately looking for new opportunities now.

What is the pricing structure for PracticeLink PRO Marketing?

Pricing varies based on the scope of services, chosen channels and the length of the campaign. PracticeLink takes every precaution to prevent price from being a prohibitive factor. Additionally, creative design services are available at no extra cost for most campaigns.

Is there a minimum commitment period for your services?

Campaign length will depend on your recruitment objective and chosen channels. We will recommend a minimum commitment period to allow time for your marketing to gain traction and produce results but remain flexible based on your unique situations

Who can utilize PracticeLink PRO Marketing?

PracticeLink PRO Marketing is available to all employers, search firms and agencies with a PracticeLink Recruitment Management System (RMS) account.

How long does it take to launch a recruitment marketing campaign?

The timeline to launch a campaign varies depending on the marketing channels, complexity and creative assets involved. Generally, a campaign can be up and running within a few weeks after finalizing the strategy.

Will we need to provide content for marketing campaigns?

You have the option of providing creative assets to use in your campaigns or having PracticeLink develop them at no additional cost to you for most campaigns. If PracticeLink develops your assets, you will receive a review period to ensure they meet your expectations.

How do you ensure campaigns are aligned with our brand identity?

Before launching any campaign, we will undergo a brand discovery process to understand your brand’s voice, values and visual identity. And final approval remains with you, ensuring you’re comfortable with any content that’s utilized.

Can campaigns be targeted toward specific types of job seekers?

Absolutely. That’s one of the great advantages of recruitment marketing. Campaigns can be highly targeted based on a range of criteria, including profession, specialty, location and more, to help ensure your ads are reaching the most relevant audience.

How can recruitment marketing help me build a talent pool for hiring needs?

Recruitment marketing not only helps fill current vacancies but also engages potential future candidates by introducing physicians and providers to your organization, building a talent pool you can tap into at a later date.